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We can ship to virtually any address in the world. Note that there are restrictions on some products, and some products cannot be shipped to international destinations.
When you place an order, we will estimate shipping and delivery dates for you based on the availability of your items and the shipping options you choose. Depending on the shipping provider you choose, shipping date estimates may appear on the shipping quotes page.
Please also note that the shipping rates for many items we sell are weight-based. The weight of any such item can be found on its detail page. To reflect the policies of the shipping companies we use, all weights will be rounded up to the next full pound.
You may return most new, unopened items within 30 days of delivery for a full refund. We'll also pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.).
You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).
If you need to return an item, simply login to your account, view the order using the "Complete Orders" link under the My Account menu and click the Return Item(s) button. We'll notify you via e-mail of your refund once we've received and processed the returned item.
Lee Stafford Bleach Blondes Purple Reign Toning Shampoo is a professional-grade, color-correcting shampoo formulated to neutralize brassy and yellow tones in blonde, bleached, or highlighted hair. Infused with violet pigments and nourishing ingredients, it revives cool tones and enhances shine, leaving hair refreshed, soft, and salon-bright.
Purple Shampoo for Blondes, Anti-Brass Toning Shampoo, Silver Hair Shampoo, Blonde Brightening Shampoo
Violet Pigments – neutralize yellow and brassy undertones
Pro-Vitamin B5 (Panthenol) – strengthens and moisturizes hair
Sunflower Seed Extract – helps protect color from fading
Chamomile Extract – soothes and adds natural radiance
Instantly tones down brassiness and yellow hues
Enhances cool blonde, silver, or platinum tones
Leaves hair soft, shiny, and manageable
Protects color-treated hair from dullness and fading
Suitable for natural, highlighted, or bleached hair
The formula uses purple pigments to counteract unwanted yellow tones on the color wheel, restoring a cooler and more balanced blonde. Conditioning agents help smooth and hydrate strands, leaving hair looking vibrant and salon-fresh.
Salon-quality blonde toning at home
Cruelty-free and vegan-friendly formula
Safe for color-treated and bleached hair
Developed by haircare expert Lee Stafford
Adds shine while preserving hair softness
Blonde, bleached, or silver hair
Those with warm or brassy tones wanting a cooler finish
Suitable for all hair types
Apply to wet hair and lather evenly from roots to ends.
Leave on for 1–5 minutes depending on the desired toning intensity.
Rinse thoroughly and follow with conditioner.
Use 1–2 times per week to maintain tone.
Use as needed—once or twice weekly—to prevent brassiness.
Avoid contact with eyes.
Perform a patch test before first use.
May temporarily stain hands or porous surfaces; rinse immediately after use.
None known when used as directed. Overuse may result in temporary violet tint.
Form: Liquid shampoo
Volume: 250 mL
Type: Purple toning shampoo
Hair Type: Blonde, bleached, or highlighted
Brand: Lee Stafford
Country of Origin: UK
Q: Can I use it on naturally blonde hair?
A: Yes, it works on both natural and color-treated blonde hair.
Q: How long should I leave it on?
A: 1–5 minutes, depending on how much toning your hair needs.
Q: Does it dry out hair?
A: No, it’s enriched with conditioning agents to maintain moisture.
The content is purely informative and educational in nature and should not be construed as medical or professional haircare advice. Please use the content only in consultation with an appropriate certified beauty or haircare professional.
You may return most new, unopened items within 30 days of delivery for a full refund. We'll also pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.).
You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).
If you need to return an item, simply login to your account, view the order using the "Complete Orders" link under the My Account menu and click the Return Item(s) button. We'll notify you via e-mail of your refund once we've received and processed the returned item.
We can ship to virtually any address in the world. Note that there are restrictions on some products, and some products cannot be shipped to international destinations.
When you place an order, we will estimate shipping and delivery dates for you based on the availability of your items and the shipping options you choose. Depending on the shipping provider you choose, shipping date estimates may appear on the shipping quotes page.
Please also note that the shipping rates for many items we sell are weight-based. The weight of any such item can be found on its detail page. To reflect the policies of the shipping companies we use, all weights will be rounded up to the next full pound.
 
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