OGX Ever Straightening + Brazilian Keratin Therapy Shampoo (385ml) is a smoothing and strengthening shampoo formulated with Brazilian keratin proteins, coconut oil, avocado oil, and cocoa butter. It helps cleanse the scalp while nourishing hair, reducing frizz, and enhancing smoothness and shine. The shampoo is designed to improve hair manageability and support straighter, healthier-looking hair.

Synonym Names

• Hair Cleanser
• Scalp Wash
• Brazilian Keratin Shampoo
• Keratin Therapy Shampoo
• Smoothing Shampoo
• Hair Straightening Shampoo
• Frizz Control Shampoo
• Hair Repair Shampoo

Type of Shampoo

• Keratin-Based Shampoo
• Smoothing Shampoo
• Frizz Control Shampoo
• Nourishing Shampoo
• Strengthening Shampoo
• Sulfate-Free Surfactant Shampoo

Key Ingredients

• Brazilian Keratin Proteins
• Coconut Oil
• Avocado Oil
• Cocoa Butter
• Water (Aqua)
• Cocamidopropyl Betaine
• Sodium C14-16 Olefin Sulfonate
• Conditioning Agents
• Fragrance (Parfum)

How It Works

The shampoo gently cleanses the scalp and hair while coating hair strands with nourishing ingredients. Brazilian keratin proteins help strengthen and smooth the hair cuticle, while coconut oil, avocado oil, and cocoa butter provide moisture and softness. Together, these ingredients help reduce frizz, improve texture, and enhance shine for more manageable hair.

Benefits

• Helps smooth frizzy and unruly hair
• Supports straighter-looking hair
• Improves hair softness and manageability
• Strengthens hair strands
• Enhances shine and smoothness
• Helps reduce breakage caused by dryness
• Nourishes and moisturizes hair
• Maintains scalp cleanliness
• Promotes healthier-looking hair

Why Choose This Product

• Infused with Brazilian keratin proteins
• Contains nourishing natural oils and cocoa butter
• Helps control frizz and flyaways
• Sulfate-free surfactant system
• Suitable for dry and damaged hair
• Pleasant long-lasting fragrance
• Trusted international hair care brand

Suitable For

• Frizzy hair
• Dry hair
• Damaged hair
• Thick or coarse hair
• Chemically treated hair
• Color-treated hair
• Men and women
• Hair prone to tangling and roughness

How To Use

1. Wet hair thoroughly with lukewarm water.
2. Apply an adequate amount of shampoo to the scalp and hair.
3. Massage gently until a rich lather forms.
4. Work through the hair from roots to ends.
5. Rinse thoroughly with water.
6. Follow with OGX Brazilian Keratin Therapy Conditioner for best results.
7. Avoid very hot water, which may contribute to dryness and frizz.

Recommended Frequency

• 2–4 times per week for most hair types.
• Can be used regularly as part of a hair-smoothing routine.
• Suitable for ongoing maintenance of frizz-prone hair.

Precautions

• For external use only.
• Avoid contact with eyes.
• If contact occurs, rinse immediately with water.
• Perform a patch test if you have a sensitive scalp.
• Discontinue use if irritation develops.
• Keep out of reach of children.

Side Effects

The product is generally well tolerated. However, some users may experience:

• Mild scalp irritation
• Itching
• Dryness or heaviness depending on hair type
• Sensitivity to fragrance or specific ingredients
• Allergic reactions in susceptible individuals

If severe irritation or allergic symptoms occur, discontinue use and consult a healthcare professional.

Storage Instructions

• Store in a cool, dry place.
• Keep away from direct sunlight.
• Keep the cap tightly closed after use.
• Avoid exposure to excessive heat and moisture.

Additional Information

• Net Quantity: 385ml
• Hair Concern: Frizz, Dryness, Roughness
• Suitable for Men and Women
• Sulfate-Free Surfactant System
• Enriched with Brazilian keratin proteins and natural oils
• Designed for smoother, shinier, and more manageable hair
• Packaging recyclability may vary by region

Certifications & Standards

• Manufactured according to international cosmetic quality standards
• Quality-tested for safety and performance
• Dermatologically tested ingredients
• Produced under recognized cosmetic manufacturing practices

FAQs

Q1. What is Brazilian keratin?

Brazilian keratin is a protein that helps smooth, strengthen, and protect the hair cuticle, improving overall hair appearance.

Q2. Does this shampoo permanently straighten hair?

No. It helps make hair appear smoother and more manageable but does not permanently straighten hair.

Q3. Is it suitable for frizzy hair?

Yes. It is specifically formulated to help reduce frizz and improve hair smoothness.

Q4. Can it be used on color-treated hair?

Yes. It is generally suitable for color-treated and chemically treated hair.

Q5. Does it contain natural oils?

Yes. The formula includes coconut oil, avocado oil, and cocoa butter for added nourishment.

Q6. Should I use a conditioner after shampooing?

Yes. Using the matching conditioner can help maximize smoothness, hydration, and frizz control.

Q7. Can men use this shampoo?

Yes. It is suitable for both men and women.

Disclaimer

The information provided is for educational and informational purposes only and should not be considered medical advice. Results may vary based on hair type, scalp condition, environmental factors, and frequency of use. Always read and follow the instructions provided on the product packaging. If irritation, allergy, or any adverse reaction occurs, discontinue use and consult a qualified healthcare professional. Product formulations, ingredients, and packaging may change over time; therefore, always refer to the product label for the most accurate and up-to-date information.